Alexander Schlegel wrote:Hmm, my english is not the best one: what do you mean with "negative space"?
Alexander,
Negative space is a design principle, I found some good words about
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White space and web page layout/design
White space, also known as negative space, is the term describing open space between design elements. It can be between letters, words, or paragraphs of text; space in and outside of graphics, and between all of the elements of the page. It is essential for providing spatial relationships between visual items, and actually guides your reader's eye from one point to another.
White space is an important layout technique often overlooked by the inexperienced designer. While some artists concentrate heavily on what to put in, they can overlook what to leave out. A design that is to be visually appealing must also be easy on the eyes. Without an adequate amount of white space, text would be unreadable, graphics would lose their emphasis, and there would be no balance between the elements on a page.
White space takes on an added importance on the web because more of a strain is placed on the eyes than with print material. You'll find that going through the same amount of web pages as print pages can be more visually demanding, one of the reasons being that you usually find yourself staring up at monitor flickering pixels coarser than printed ink. White space provides our brains with much-needed breathing room to absorb the material displayed before us.
Treat white space as more than just a background. Treat it as an integral part to your page design. You'll find it increases your layout's appeal with less visual "noise," while augmenting the visual power of your message."
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White space is a design element. How you use your negative space is as important a consideration as where you place your headline, text, or images. Negative space can be described as the path that leads your viewers' eyes to your content.
If the pathway is wide, it's easier for the viewer to read and navigate. But if the pathway is narrow, your viewer will get lost and give up.
This is a perpetual battle with employers and clients, who usually want every square millimeter filled with content, not realizing that this makes it much less likely the viewer will make the extra effort to find his way through the narrow path and read ANY of your content.
I call this thinking "crowbar design" -- the idea that the more things you can squeeze into a page, the better chance you have that readers will find something that interests them. In reality, you are only decreasing your chances that they will bother to read the page at all."
thats it
Nice colors and negative space